This project report entitled a study of dealer stratification is intended to determine the dealer satisfaction, Products awareness, fluctuation of demand and needs and wants of the dealers. This project report also aims at assessing the effectiveness of promotional tools to improve the sales by the dealers.

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INTRODUCTION
The Great Family Nourishing Health drink Horlicks is the leading Health Food Drink in India and as the 'Most Trusted Drinks Brand' (Economics Times Survey, 2004) in India. Horlicks enjoys more than half of the Health Food Drink market. Although it has been a popular brand in the Indian market since the 1930s, Horlicks underwent a revamp in 2003 to further increase its relevance. The modern & contemporary Horlicks offers 'pleasurable nourishment' with a delicious range of flavors including Vanilla, Toffee, Elaichi and Chocolate. Ho ....etc

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Vodafone Mobile Services Limited is the second largest mobile network operator in India by subscriber base, after Airtel with a market share of 18.42%. It is headquartered in Mumbai, Maharashtra. It has approximately 185 million customers as of June 2015. It offers both prepaid and postpaid GSM cellular phone coverage throughout India with better presence in the metros. Vodafone India provides services on basis of 900 MHz and 1800 MHz digital GSM technology. Vodafone India launched 3G services in the country in the January March quarter of 2 ....etc

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Domino's Pizza Listeni/ d m no z/ is an American pizza restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park (the campus being owned by Domino's Pizza co-founder Tom Monaghan) in Ann Arbor Charter Township, Michigan, United States, near Ann Arbor, Michigan. Founded in 1960, Domino's is the second-largest franchised pizza chain in the United States after Pizza Hut in 81 countries.

In 1960, Tom Monaghan and his brother, James, purchased DomiNick's, a small pizza store in Ypsil ....etc

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