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HDFC Standard Life Insurance Company Limited


EXECUTIVE SUMMARY
HDFC Standard Life insurance is the oldest life insurance company in the
world. It is the largest insurer in the UK and is the 28th largest company in the
world. In India, the company is marketing life insurance products and unit
linked investment plans. From my research at HDFC SLIC, I found that the
company has a lot of competition from other private insurers like ICICI, Aviva,
Birla Sun Life and Tata AIG. It al ....etc

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HDFC Standard Life Insurance



HDFC Standard Life
Quality of business
Regular premiums constitute over 80 percent of new
business premiums
Sales force trained on need based selling approach
Specialised training for unit linked products which
constitute over 95 percent of premium income

HDFC Standard Life
Investment excellence
Adding value consistently with
Active fund management
Top-down, Bottom-up approach
Robust and defined investment processes
Def ....etc

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Require to refer to a sample project report on HDFC life Insurance Policis
for my summer internship project.

Thanks!! ....etc

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pl send me a project report on customer satisfaction towards hdfc insurance.

soumya.j
its nt at all related to my topic..pl pl pl pl help m out.. ....etc

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Measuring sources of brand equity: Capturing mindset



Projective Techniques

Diagnostic tools to uncover true opinions & feelings of consumers when they are unwilling/ unable to express themselves
Completion and Interpretation Tasks:
Fill in the Bubble approach for analysis.
Comparison Tasks: Consumers convey their impressions by comparing brands to people, countries,animals, activities etc.
Diagnostic tools to uncover true opinions & feelings of consumers when they are u ....etc

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I need the details of where Bharati Axa stands vis-a-vis its competitors in the insurance business.

Below parameters would be useful

Customer Service
Claims Settlement
Rates/Premium
Range of Plans
Staff Attitude

Thanks ....etc

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Two Keys to Brand Power Developing Brand Identity and Brand Personality
Two of the key drivers to building brand strength are creating a distinct brand identity and
developing a unique brand personality. Unfortunately, semantics often gets in the way of
understanding how these two factors can influence brand power. Brand identity, for
example, is often used in a limited, graphic-centric manner or used interchangeably with
brand image. All too often, identity is seen as just the graphics, logos, colors, and symbols
that generally ma ....etc

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Brand equity

Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name . And, at the root of these marketing effects is consumers' knowledge. In other words, consumers' knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand . The study of brand equity is increasingly popular as some marketing resea ....etc

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