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INTRODUCTION
Online advertising is a form of promotion that uses the Online and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
Competitive advantage over traditional advertising
One major bene ....etc

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Best modern ways of advertising

Introduction:

With the development of technology, everything has been affected. There is a new, easier, and more efficient way of way of doing everything and that includes marketing for your company and advertising the good/service your company has to offer to the public. The older ways of doing this would be through fliers, billboards, newspapers, or television advertisement. These ways might still work well but they are not the best ways you can promote your company. For example not as many people in the new ....etc

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amul advertising strategy ppt

Let us start with telling you something you didn t know about Amul the Amul advertising campaign which is India s longest running ad campaign at present is going to make a bid in the Guinness Book of World Records for being one of the longest running ad campaigns in the whole world (Only the American Smokey Bear campaign is older). The Amul ads have almost become a part of folklore in the Advertising and Communications industry nowadays and when we checked out its inception we found out this amazing nugget.

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