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INTRODUCTION
In the field of marketing research focuses almost exclusively on
Consumer behavior rather than on other aspects of the marketing process. The initial reason for studying consumer behavior was to enable marketers
to predict how consumer would react to promotional messages and to under
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STUDY OF CONSUMER PERCEPTION TOWARDS WASHING POWDER AND CACK


INTRODUCTION
1. What Is PERCEPTION?
Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. However, what one perceives can be substantially different from objective reality. It need not be, but there is often disagreement. For example, it s possible that all employees in a firm may view it as a great place to work- favorable workin ....etc

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today is the most lucrative industry. Due to the increasein disposable income in both rural and urban sector and easy finance beingprovided by all the financial institutes, the passenger car sales have increased atthe rate of 38% per annum in June 2006-07 over the corresponding period in thepervious year. Further competition is heating up in the sector with a host of newplayers coming in and other like Porsche, Bentley, Audi, and BMW all set toventure in the Indian markets. One factor that could help the companies in themarketing of their produ ....etc

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