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Total Quality Management by Dr.V. Jayakumar from Lakshmi Publications

Anna University 2013 Regulations with Latesr Solved Question Papers till NOV / DEC 2015

Branch - for (Mechanical, Aeronautical, Production & Industrial Engineering)

ELECTIVE for (CSE / IT)

for (ECE, EE, EIE, Civil, Chemical & Automobile Engineering)

Course Code - GE6757

Total Quality Management TQM, also known as total productive maintenance, describes a management approach to long-term success through custome ....etc

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Total quality management (TQM) consists of organization-wide efforts to install and make permanent a climate in which an organization continuously improves its ability to deliver high-quality products and services to customers. While there is no widely agreed-upon approach, TQM efforts typically draw heavily on the previously developed tools and techniques of quality control. TQM enjoyed widespread attention during the late 1980s and early 1990s before being overshadowed by ISO 9000, Lean manufacturing, and Six Sigma.

In the late 1970s and e ....etc

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Measuring sources of brand equity: Capturing mindset



Projective Techniques

Diagnostic tools to uncover true opinions & feelings of consumers when they are unwilling/ unable to express themselves
Completion and Interpretation Tasks:
Fill in the Bubble approach for analysis.
Comparison Tasks: Consumers convey their impressions by comparing brands to people, countries,animals, activities etc.
Diagnostic tools to uncover true opinions & feelings of consumers when they are u ....etc

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The population review for this project consists of department and top management of KFC which are responsible for quality levels in KFC because these people will decide to implement TQM in the organization and they will be the first one to implement it if it is suitable for KFC.

Significance of the Project

The implementation of TQM is expensive, draining and it requires long term planning so the significance of this project gives us decision rather than leap on the process which are bad for organization in case of breakdown.

Project explanat ....etc

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Mobile Radio Systems Historical Milestones to 1995



Early Milestones

1885: Heinrich Hertz First radio
transmission across a laboratory using
coils and gaps
1897: Guglielmo Marconi First radio
transmission using a pole on a mast
over 18 miles to a tugboat
1921 and 1923: One-way police radio in
Detroit and London, respectively

Mid-century Milestones

1927: First international spectrum
management conference (for carriers up to
1.5MHz)
WW2: Mass productio ....etc

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Why TQM
The Inevitability of offering poor quality products or services to today s sophisticated buyers is the direct loss of profit and market share. New ventures getting their nascent operations off the ground as well as established enterprises are facing this reality routinely. Consequently CEO s around the world have begun viewing quality more seriously than they have done in the past. Some are seeking ISO 9000 accreditation, while others are integrating quality formally into their business strateg ....etc

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